About the Brand
Our Story
FÌCO AMÀRO SÔLT WAS ESTABLISHED IN ORANGE COUNTY, CALIFORNIA
Ramy Temraz has had a lifelong love of Italian fashion and lifestyle. But it wasn’t until spending several years living and traveling around Italy, that he was able to experience the Italian concept of Sprezzatura, the Italian art of being stylish without apparent effort.
Moving from Italy to California, Ramy embraced the laid back coastal vibe, and noticed that the casual style prevalent on the US west coast embraced a California coolness, that while stylish, lacked some of the artistry and refinement, the tailoring, the timelessness, the Sprezzatura, that Italian culture seemed to effortlessly imbue.
After some searching, he realized that the men’s fashion marketplace lacked a brand that connected the dots between both worlds and envisioned a lifestyle brand where fashion, music, and physical spaces come together to bring “Tailored Coastal” to the fashion landscape.
“WE OFFER QUALITY MENS GARMENTS INSPIRED BY CALIFORNIA COOL AND ITALIAN SPREZZATURA. OUR PRODUCTS ARE TIMELESS, VERSATILE, AND ARTISTICALLY ECCENTRIC”
RAMY TEMRAZ,FOUNDER
Our Vision
With the evolution in formal and tailored attire trends, we aim to reinvent the concept of formal wear, providing menswear that is timeless, versatile, and rooted in California cool, and the Italian concept of Sprezzatura.
We appeal to dreamers, creatives, and travelers who embrace a coastal lifestyle, and value casual, but tailored, high quality, durable, and timeless wardrobe.
We embrace timeless silhouettes, classic European style tailoring, and eccentric details. We embody a sense of nostalgia that roots back to timelessness.
Our long term vision is a fully integrated lifestyle experiences including music, spaces, and food & beverage.
What is sprezzatura?
Sprezzatura is simply the art of dressing stylishly without apparent effort. It’s rooted in the person’s lifestyle and charisma.